How To Create The Perfect Bookstagram

I am terrible with keeping up to date with my social media because I always have my head in a book, but that doesn’t mean I know nothing about social media. After working in website management and social media for 10+ years I know a thing or two. If you’re looking to make the best bookstagram, you’ve come to the right place.

Creating a book account on Instagram can take time so if you don’t have much time, don’t worry about it too much and just enjoy your books. If you’re looking to work with brands, take part in book tours and get advanced copies of books, take a look at all these tips for bookstagram.

What Is Bookstagram?

Bookstagram is a niche community found on Instagram. You can find this out by simply searching #bookstagram on your Instagram and you’ll be introduced to a world full of books and amazing stories. This online community of book lovers share their favourite or least favourite books with the world and you’re bound to find some amazing recommendations.

Bookstagram accounts are run by people who love books of any genre, bookstores, authors, publishing companies and so many more. If you’re looking to set up your own Bookstagram account, the first people you need to follow are your favourite authors, that way your feed will be full of content you love.

How To Start A Bookstagram

We all have to start somewhere that’s for sure. Take a look at all the tips in this post and you’ll be on your way to creating a great bookstagram account. Just remember, it’s not all about followers, it’s about engagement.

Bookstagram For Beginners

If you’re looking to start a successful bookstagram account then you’ll need to invest a lot of time, think of it as being an online influencer but in the book world. You can still grow your Instagram account without having to spend so much time on it, but it will grow slowly a little like mine @literarylouis.

There are several steps to starting the perfect bookstagram account. It’s also not something you should do on a whim as you might resent the name you pick, the pictures you initially upload or some of the people you follow and there’s nothing better than a good first impression. So the first thing you need to decide, is it going to be a hobby or possibly a full time job.

Pick A Bookstagram Name

Picking a name can be incredibly hard especially when you want it to reflect everything you love in literature. You can change your username on Instagram every 30 days but doing this is going to confuse people and you’ll lose followers instead of gaining them. Always keep one thing in mind, make sure your username is a part of you.

Some things to consider when picking a bookstagram name;

  • Make it easy to remember. You want people to be able to remember your name and find your account easily. Avoid using long, complicated names or names that are difficult to spell.
  • Make it relevant to your account. Your name should give people a good idea of what your account is about. If you’re a book lover who loves to read and review books, your name should reflect that.
  • Make it unique. You don’t want to choose a name that’s already been taken by someone else. Try to come up with something original that will stand out from the crowd.
  • Have fun with it! Picking a Bookstagram name is a great opportunity to be creative and have fun. Don’t be afraid to get a little silly or creative with your name.

How To Write The Best Bio For Bookstagram

Writing the perfect bio of a book account on Instagram can be a pain but there are simple steps you can follow to get the best from your Bookstagrammer account. My bio used to be boring and terrible on my Instagram account and I thought it was great so that says something. After some time playing around with it and taking a look at other accounts, I settled and it worked.

Take a look at these hints for creating the best Bookstagram bio;

  • Keep it short and sweet. People are more likely to read a short bio than a long one. Aim for a bio that’s no more than 150 characters long.
  • Be personal. People want to connect with you, so let your personality shine through in your bio. Tell them a little bit about yourself, what you love to read, and why you started your Bookstagram account.
  • Use keywords. When people are searching for Bookstagram accounts, they’ll often use keywords. Make sure to include some relevant keywords in your bio so that people can find you easily.
  • Use emojis. Emojis are a great way to add personality and visual interest to your bio. Use them sparingly, though, so that your bio doesn’t become too cluttered.
  • Use Your Email. Make sure you have your email in your bio. This way people who are organising book tours can contact you. Authors can also talk to you about proofreading their book, reviewing an advanced copy and getting invited to take part in book tours.

Hashtags For Bookstagram

I hate hashtags but if you’re creating a bookstagram account and you want people to actually see the content you publish, you’ll need to use them. As far as I’m aware it doesn’t matter where you place your hashtags, they will still impact your post. You can leave them in the comments or you can put them in the caption, some people even do both so the caption doesn’t look too heavy from hashtags. Personally, I leave them in the caption.

Here are some additional tips for using hashtags on Bookstagram:

When using hashtags, it’s important to use a variety of popular and niche hashtags. This will help you reach a wider audience and connect with other book lovers who share your interests.

Here are some additional tips for using hashtags on Bookstagram:

  • Use no more than 10 hashtags per post. Using too many hashtags can make your post look spammy. I don’t always follow this rule though if it’s a post with multiple pictures.
  • Mix up your hashtags. Don’t use the same hashtags on every post. This will help you reach a wider audience.
  • Update your hashtags regularly. As you read new books and discover new hashtags, be sure to update your posts so that they’re relevant to your current interests.
  • Use Niche Hashtags. Use more niche hashtags that relate to your content. If you’re reviewing a book, use hashtags that are niche to the book

How To Take Bookstagram Photos

You need to make sure you find your niche before you start taking photos as you might want them to look a certain way. One thing I will say is that I see people taking different photos all the time on Bookstagram. Some accounts have their own style, some just upload whatever they want and I’m pretty sure every Bookstagram account on Instagram has changed their style at least once.

One of my main tips would be to get creative. Make sure your own personality shines in your pictures and you’ll have people following you because of your personality. The one main rule of Instagram, is don’t just straight up copy someone else.

Here are a few tips for taking great Bookstagram photos:

  1. Choose the right setting. The setting for your photo can make a big difference in the overall look and feel. If you’re looking for a cosy and inviting look, try taking photos in a corner of your bedroom or living room with soft lighting and plenty of books. If you’re going for a more dramatic look, try taking your photos outside in natural light or in an ample, empty space.
  2. Use props. Props can add interest and personality to your photos. Try using things like bookmarks, coffee mugs, flowers, or even your pet to add a touch of your own style.
  3. Pay attention to the details. The little things can make a big difference in the overall look of your photo. Make sure your books are clean and organised, and that your props are placed in a way that looks natural.
  4. Use natural light. Natural light is always the best for photography. Try to take photos outdoors or near a window if you can. If you’re taking your photos indoors, try using a lamp or overhead light to create a soft and even light.
  5. Edit your photos. Once you’ve taken your photos, you can use a photo editing app to enhance them. You can adjust the brightness, contrast, and saturation to make your photos look their best.
Bookstagram pictures

How To Make Bookstagram Reels

Reels are the latest thing on Bookstagram and Instagram. People like to consume information through videos because they can’t be bothered to read captions on pictures. Instagram also favours reels and puts them higher up on your feed, because we all know that Instagram isn’t the best when it comes to your feed and what they show.

When it comes to posting reels on Bookstagram, just be creative and have fun. I always worry about posting reels because I don’t know if I look good enough or if my content is any good. The more I do it, the less I care about what others think and just do what I want!

Here are some tips on how to make Bookstagram reels:

  1. Choose a topic. What do you want your reel to be about? Do you want to share your thoughts on a book you’ve read? Do you want to give a book recommendation? Do you want to create a book-inspired challenge?
  2. Plan your content. Once you know what you want your reel to be about, you need to plan your content. What kind of footage will you use? What music will you use? What text will you add?
  3. Film your reel. Once you have a plan, it’s time to start filming. If you don’t have a fancy camera, don’t worry. You can use your phone’s camera to film your reel. Just make sure to film in good lighting and to keep your footage steady.
  4. Edit your reel. Once you’ve filmed your reel, you need to edit it. You can use a video editing app to add music, text, and effects to your reel.
  5. Post your reel. Once you’re happy with your reel, it’s time to post it! Be sure to use relevant hashtags so that people can find your reel.

Bookstagram Reel Ideas

Making Bookstagram reels can be fun but coming up with ideas can be a pain. Take inspiration from other creators but remember, if you’re basically taking their idea you should probably credit them. If it’s a trend that literally everyone is doing, you don’t need to. Bookstagram is all about supporting our bookish friends!

Here are some ideas for Bookstagram reels you can make:

  • Book reviews. Share your thoughts on books you’ve read.
  • Book recommendations. Share your favourite books with your followers.
  • Book challenges. Create a challenge for your followers to complete.
  • Bookish trends. Share bookish trends that you’re seeing on social media.
  • Bookish humour. Share funny bookish memes or videos.
  • Bookish DIYs. Make your own bookish decorations or accessories.
  • Bookish fashion. Share your favourite bookish outfits.
  • Bookish travel. Share your favourite bookish travel destinations.

Captions For Bookstagram

I don’t like captions for Instagram. Some people don’t have any caption on their content, some people only have a couple of sentences whereas others will literally have paragraphs that are extremely detailed. I personally think that if you’re looking for how to write a caption for Bookstagram you need to keep it simple and make sure it described what you are posing.

Here are some ideas for how to write bookstagram captions:

  • Quotes from books. This is a great way to share your love of books with your followers. You can use quotes from your favourite books, or you can find quotes from books that you’re currently reading.
  • Book reviews. If you’re a fan of book reviews, you can share your thoughts on books you’ve read. This is a great way to connect with other book lovers and to share your recommendations.
  • Bookish humour. If you have a good sense of humour, you can share funny bookish memes or videos. This is a great way to engage your followers and to make them laugh.
  • Bookish inspiration. If you’re looking for inspiration, you can share quotes from books that have inspired you. You can also share photos of your favourite bookshelves or bookish decorations.
  • Bookish challenges. If you’re looking for a way to engage your followers, you can create a bookish challenge. This could be anything from a book bingo challenge to a reading challenge.
  • Bookish trends. If you’re seeing a bookish trend on social media, you can share it with your followers. This is a great way to stay up-to-date on the latest bookish news.
  • Bookish personal stories. If you have a personal story about books that you’d like to share, you can do that too. This could be a story about how you got into reading, or it could be a story about a book that changed your life.

Best Bookstagram Accounts UK

Of course, most of the Bookstagram accounts that I follow are in the LGBTQ+ niche. However, regardless of the niche all accounts will how something about them and that’s how you take inspiration.


I love Lukes’s posts, they all have a similar aesthetic to them and he reads some amazing books. Luke is a friendly and engaging guy so make sure you give him a follow.


If you’re looking for someone who shares amazing content and is very active on Bookstagram, follow Lloyd!


Who doesn’t love a bit of weird? I love how Sasha says it how it is, posts whatever content they want and how great it all looks. This bookstagram account is well worth the follow!

How To Bookstagram Like A Pro

So you know what a Bookstagram account is and you know the basics to get you started. However, If you’re not just making a bookstagram as a hobby you’ll want to know how to make a successful Bookstagram. There are many ways in which you can do this but a word of caution, if you don’t have much time it might be worth taking a step back and setting some realistic goals.

How To Grow Bookstagram

Having a bookstagram is fun but not if you never get followers and feel like nobody is looking at your content or page. There are many different ways that you can grow your bookstagram but it will take time. It’s also important to use good quality photos or footage, be creative and have fun. Patience is key.

Bookstagram how to get followers

  • Find your niche. What kind of books do you love to read? What are your interests? Once you know your niche, you can focus your content on that. This will help you attract followers who are interested in the same things as you.
  • Use relevant hashtags. Hashtags are a great way to get your posts seen by more people. When you use relevant hashtags, your posts will show up in search results for those hashtags. So, take some time to research popular hashtags and use them in your captions.
  • Engage with your followers and other bookstagrammers. One of the best ways to grow your following is to engage with other people. Like and comment on other people’s posts, and participate in discussions. This will help you build relationships with other bookstagrammers, and they may be more likely to follow you back.
  • Post consistently. The more often you post, the more likely you are to appear in people’s feeds. However, don’t overdo it. If you post too much, people may start to feel overwhelmed and unfollow you. Aim to post 2-3 times per week.
  • Utilise Instagram’s features. Instagram has a number of features that you can use to grow your account. For example, you can use Instagram Stories to share behind-the-scenes content and Instagram Live to connect with your followers in real time.
  • Be patient. Growing a Bookstagram account takes time and effort. Don’t get discouraged if you don’t see results overnight. Just keep posting great content and engaging with others, and you’ll eventually start to see your following grow.

Bookstagram Best Time To Post UK

The problem with when to post on Instagram is the fact that Instagram is always changing how and when people see your content so it’s not foolproof. Personally, when it comes to what time to post on Bookstagram I post whenever I want and then add the post to my stories so my followers know that I’ve posted.

Here are some of the best times to post on Bookstagram in the UK:

  • Mondays at 10am: This is a good time to post if you want to reach people who are starting their week and looking for new books to read.
  • Wednesdays at 11am: This is another popular time for people to check their social media, so it’s a good time to post if you want to reach a large audience.
  • Fridays at 7am-10am: This is a great time to post if you want to reach people who are winding down their week and looking for something to read over the weekend.
  • Saturdays at 10am: This is a good time to post if you want to reach people who are relaxing and browsing social media on the weekend.
  • Sundays at 7am-11am: This is another great time to post if you want to reach people who are relaxing and browsing social media on the weekend.

If you’re not too fussed about set times, take a look at these things to consider when posting on Bookstagram and they’ll help you to post when you want, I don’t just stick to one time and day, make sure you switch things up a bit.

Things that can help you determine the best times to post for your account.

  • Consider your target audience. What time of day are they most likely to be online? If you’re targeting people who work during the day, you might want to post in the evening or on weekends. If you’re targeting students, you might want to post during the day or in the early evening.
  • Take into account your time zone. If you’re posting from a different time zone than your target audience, you’ll need to adjust your posting times accordingly. For example, if you’re in the United States and you’re targeting people in the United Kingdom, you’ll need to post in the afternoon or evening in the UK, which is morning or early afternoon in the US.
  • Think about the type of content you’re posting. If you’re posting book reviews, you might want to post on weekdays when people are more likely to be looking for new books to read. If you’re posting bookish photos, you might want to post on weekends when people are more likely to be relaxed and browsing social media.

Props For Bookstagram

Finding the best props for Bookstagram can be so much fun. However, keep in mind that there are millions of books out there so you don’t want to be buying different props for every book. Find Bookstagram props that you can use with more than one book and that way you don’t have to spend a fortune or use a spare room to store everything.

Here are some props for Bookstagram without pictures:

  • Books: Of course, books are a must-have for any Bookstagram post. You can use books as the main focus of your photo, or you can use them as props to add interest to your photos.
  • Bookish accessories: There are a number of bookish accessories that you can use to add to your Bookstagram photos. This could include bookmarks, book sleeves, bookends, reading glasses, mugs, pens, etc.
  • Food: Food can be a great way to add some personality to your Bookstagram photos. You could use food to recreate the cover of a book, or you could use it to create a themed photo.
  • Nature: Nature is a beautiful backdrop for Bookstagram photos. You could take photos of your books in the park, in the woods, or even in your own backyard.
  • Objects: There are a number of objects that you can use as props for your Bookstagram photos. This could include anything from a typewriter to a globe to a piece of art.
  • Yourself: Don’t be afraid to include yourself in your Bookstagram photos. This is a great way to connect with your followers and show them your personality.

Take a look at some of these props that I use in my photos and maybe you’ll get some inspiration for your own Bookstagram props.

Can Bookstagrammers Make Money?

Yes, you can make money from a Bookstagram account although there are requirements. Brand deals and paid posts are for Bookstagram accounts that have thousands of followers and real engagement which isn’t just from spam accounts and bots. So keep in mind, if you want to make money on Bookstagram you’ll have to put in the effort.

How To Monetize Bookstagram

Making money from Bookstagram can be fun and rewarding, however, it will take a lot of time and commitment. Take a look at some of the ways you can make money from bookstagram below.

  • Affiliate marketing: This is a great way to make money by promoting products or services on your Bookstagram account. When you sign up for an affiliate program, you’ll be given a unique link that you can use to promote the product or service. If someone clicks on your link and makes a purchase, you’ll earn a commission.
  • Selling your own products or services: If you have a product or service that you think would be of interest to your Bookstagram audience, you can sell it directly through your account. This could include things like e-books, printables, or even your own books.
  • Brand sponsorships: This is a great way to make money if you have a large following on Bookstagram. Brands will pay you to promote their products or services on your account. This could involve posting photos or videos of the products or even running contests or giveaways.
  • Donations: If you have a large following on Bookstagram, you can set up a donation button on your profile. This way, your followers can support your work by making a small donation.

It’s important to note that it takes time and effort to build a large enough following on Bookstagram to be able to monetize your account. However, if you’re patient and consistent, you can eventually start to make money from your love of books.

How To Work With Brands On Bookstagram?

Working with brands, PR companies, Publishing houses and authors on Bookstagram can be a lot of fun. However, if you want to work with the big players you’ll need to make sure you grow your Bookstagram account first. Don’t be disheartened if you don’t gain hundreds of followers after a few photos, it takes a lot of time and dedication.

  1. Build a strong following: Brands are more likely to work with you if you have a large and engaged following. So, focus on creating high-quality content that will attract new followers and keep them coming back for more.
  2. Be selective: Not all brand sponsorships are created equal. Be sure to choose brands that you’re genuinely interested in and that align with your personal brand. This will help you create more authentic content that your followers will appreciate.
  3. Negotiate a fair price: Brands will typically pay you a set fee for each sponsored post. However, you may also be able to negotiate a commission on sales or other incentives. Be sure to negotiate a fair price that reflects the value of your reach and engagement.
  4. Be clear about your expectations: Before you agree to work with a brand, be sure to clarify your expectations. This includes the type of content you’ll create, the number of posts you’ll create, and the hashtags you’ll use. It’s also important to agree on how the brand will promote your posts.
  5. Deliver high-quality content: Once you’ve agreed to work with a brand, it’s important to deliver high-quality content. This means creating photos and videos that are well-lit and edited, and writing captions that are engaging and informative.
  6. Be transparent with your followers: If you’re working with a brand, be sure to be transparent with your followers. This means disclosing the fact that the post is sponsored and tagging the brand.

It’s important to remember that you are worth something. Don’t go with the first person that offers you money and if it’s a lowball offer you’re okay to negotiate. Book tours can be a lot of fun so if you have a company contact you for a book tour, as long as there is no cost on your part you should consider it, if there’s a book you like the look of, don’t just review anything.

Here are some additional tips for working with brands on Bookstagram:

  • Do your research: Before you reach out to brands, do your research to find ones that are a good fit for your audience. This includes looking at their target audience, their social media presence, and their budget.
  • Reach out directly: Once you’ve found some brands that you’re interested in working with, reach out to them directly. Be sure to include a link to your Bookstagram profile and some examples of your work.
  • Be professional: When you’re reaching out to brands, be sure to be professional. This means using proper grammar and spelling and being respectful of their time.
  • Be patient: It may take some time to find brands that are interested in working with you. So, be patient and keep reaching out.

Things To Remember When Making A Bookstagram Account

Hopefully, this post has helped you to create an amazing Bookstagram account and you gain thousands of followers and work with amazing brands. If you haven’t already, I’d suggest giving me a follow on my very own Literarylouis Bookstagram account. Now, let’s recap.

Here are some of the top things to remember when making a Bookstagram account:

  • Be yourself and have fun! This is your space to share your love of books with others, so be authentic and enjoy the process.
  • Find your niche and focus on it. What kind of books do you love? What kind of aesthetic do you want to create? Once you know your niche, you can start to create content that will appeal to your target audience.
  • Post high-quality photos and videos. This doesn’t mean you need to be a professional photographer, but your photos should be well-lit and edited. You can also use props and filters to add some personality to your photos.
  • Use relevant hashtags. Hashtags are a great way to get your posts seen by more people. When you’re tagging your posts, be sure to use relevant hashtags that people are likely to search for.
  • Engage with other Bookstagrammers. This is a great way to build a community and grow your following. Like and comment on other people’s posts, and participate in challenges and giveaways.
  • Be patient and consistent. It takes time to build a successful Bookstagram account. Just keep posting great content and engaging with others, and eventually, you’ll start to see results.

Here are some additional tips for making a Bookstagram account:

  • Use a clear and concise bio. Your bio is your chance to introduce yourself to potential followers, so make sure it’s clear and concise. Include your name, what you’re passionate about, and what you hope to achieve with your account.
  • Post regularly. There’s no set rule for how often you should post, but try to post at least a few times a week. This will help keep your followers engaged and coming back for more.
  • Use a consistent theme. This doesn’t mean you have to have the same aesthetic in every post, but you should try to use a consistent colour palette and style. This will help your account look more professional and polished.
  • Be creative. There are no rules when it comes to Bookstagram, so be creative and have fun with it. Experiment with different photo ideas and see what works best for you.

How To Create The Perfect Bookstagram Account Pin

How to create the perfect bookstagram account

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